A new $12.5 million class-action settlement between AARP and Facebook (Meta Platforms, Inc.) could result in payouts of up to $230 per eligible user. The case, filed under the Video Privacy Protection Act (VPPA), alleges that AARP shared data from users who watched videos or browsed on AARP.org while logged into Facebook.
The lawsuit argues that this data—captured through the Meta Pixel tracking tool—allowed Facebook to link user activity on AARP’s website with their social media profiles for advertising purposes, without explicit consent.
Although both AARP and Meta deny wrongdoing, they agreed to settle the case to avoid prolonged litigation. The result: millions of Americans could soon receive compensation for potential privacy violations.
“This settlement is a milestone for digital transparency,” says Dr. Lila Gomez, a privacy law expert at Georgetown University. “It reminds companies that user consent isn’t optional—it’s a legal and ethical requirement.”
Facebook and AARP are paying out $12.5 million: Overview
| Category | Details |
|---|---|
| Settlement Name | AARP Facebook Privacy Class Action Settlement |
| Total Fund Value | $12.5 million |
| Defendant | Meta Platforms, Inc. (Facebook’s parent company) |
| Filing Deadline | December 31, 2025 |
| Final Approval Hearing | February 10, 2026 |
| Payment Distribution Begins | Late 2026 |
| Payment Options | Direct Deposit, PayPal, or Paper Check |
| Payout Range | $45 – $230 (estimated) |
| Official Website | www.aarpsettlement.com |
Who is Eligible for a Payment?
You may qualify for compensation if the following applies to you:
- You are a U.S. resident.
- You viewed or requested video content on AARP.org while logged into Facebook.
- You had both an AARP.org account (or visited as a registered user) and a Facebook profile between September 27, 2020, and September 12, 2025.
- You did not need to purchase an AARP membership to be eligible.
- You can confirm your Facebook profile or provide the email linked to your account when filing.
| Eligibility Criteria | Requirement |
|---|---|
| Residency | United States |
| Date Range | Sep 27, 2020 – Sep 12, 2025 |
| Activity | Viewed videos or used AARP.org while logged into Facebook |
| Membership | Not required |
| Verification | Must provide Facebook username or linked email |
“The case underscores that even well-intentioned nonprofits can face privacy scrutiny,” notes Angela Pierce, consumer protection attorney. “It’s a reminder that online consent rules apply equally to every organization.”
How Much Money Can You Receive?
Individual payments will depend on how many valid claims are submitted. After attorney fees and administration costs, the remaining funds will be divided equally among all eligible claimants.
| Scenario | Estimated Payment | Notes |
|---|---|---|
| Average Participation | $45 – $120 | Typical range if many users file |
| Low Participation | Up to $230 | Fewer claims mean higher payout per person |
| Payment Start Date | Late 2026 | After final court approval |
| Payment Methods | Direct Deposit, PayPal, or Paper Check |
Payments are non-taxable consumer compensation and will be automatically processed after court approval.
“Settlements like this remind consumers that their online behavior has value,” says Mark Dalton, a class-action analyst. “Even modest payments signal that privacy breaches have real consequences.”
Key Dates & Timeline
| Event | Date (Expected) |
|---|---|
| Settlement Announced | September 2025 |
| Claim Filing Opens | October 2025 |
| Claim Deadline | December 31, 2025 |
| Final Approval Hearing | February 10, 2026 |
| Payment Distribution Begins | Late 2026 |
How to File Your Claim?
Filing is free and takes only a few minutes. Avoid unofficial links — only use the verified portal.
Steps to File:
- Visit www.aarpsettlement.com/dates.
- Review eligibility criteria carefully.
- Enter your name, email, and Facebook username or linked email.
- Select your preferred payment method (direct deposit, PayPal, or paper check).
- Submit your claim no later than December 31, 2025.
The administrator will confirm your claim via email. No payment or credit card information is required.
What the Lawsuit Claimed?
The plaintiffs alleged that AARP used Meta’s Pixel tool to transmit users’ video viewing activity and identifiers (like Facebook ID or browser cookies) to Facebook.
This sharing allegedly violated the Video Privacy Protection Act (VPPA), which prohibits companies from disclosing individuals’ video-watching histories without consent.
While AARP and Meta deny wrongdoing, both parties agreed to settle to avoid the cost and uncertainty of continued litigation.
| Allegation | Details |
|---|---|
| Law Cited | Video Privacy Protection Act (VPPA) |
| Core Issue | Sharing user data and video views via Meta Pixel |
| Defendants’ Position | Deny all liability, settled to avoid litigation |
| Result | $12.5M fund for affected users |
This settlement joins a string of similar privacy lawsuits filed against major media and tech companies — including CNN, FOX, and Disney — all tied to Facebook’s tracking tools.
Expert Views & Broader Impact
Privacy and legal experts see the AARP Facebook settlement as part of a nationwide trend toward stricter digital accountability.
“What’s striking here is the demographic — older Americans who rely on AARP’s trusted reputation,” says Dr. Rena Patel, a technology law professor. “It sends a message that even advocacy groups must be transparent about data practices.”
For consumers, this isn’t just a financial win — it’s a reminder that every click, view, and login has potential privacy implications.
Protecting Your Data Going Forward
Even after this case, experts urge Americans to take proactive steps to safeguard their privacy:
- Review Facebook’s Ad Settings to control how your data is shared.
- Use browser extensions that block tracking pixels and third-party cookies.
- Avoid oversharing on social platforms and non-secure websites.
- Regularly delete browser data and log out of accounts when browsing advocacy or health sites.
- Stay vigilant about email scams pretending to be from settlement administrators.
“Digital privacy is everyone’s responsibility,” says Carla Jenkins, a cybersecurity educator. “Simple habits—like using privacy tools or logging out—can prevent most data-sharing risks.”
Why It Matters?
The AARP Facebook privacy settlement is one of the most important data cases of 2025, both for its scope and its message. It shows that:
- Transparency and consent are now non-negotiable in digital marketing.
- Even nonprofit or advocacy websites are accountable for user data handling.
- Class-action lawsuits remain a key tool for consumer protection and awareness.
This isn’t just about collecting a check — it’s about reinforcing a culture of respect for personal information in the digital age.
FAQs
How much will I get from the AARP Facebook Settlement?
Depending on total claims, payments will range from $45 to $230.
Who can file a claim?
U.S. residents who viewed or requested video content on AARP.org while logged into Facebook between September 27, 2020, and September 12, 2025.
Is AARP membership required?
No, you don’t need a paid AARP membership or purchase to qualify.
When will payments be made?
Payments are expected in late 2026, after the final approval hearing on February 10, 2026.
How do I file my claim?
Visit www.aarpsettlement.com, fill out the online form, and submit by December 31, 2025.
Is it safe to file online?
Yes — as long as you use the official portal. Never share banking details via email or social media links.